Dr Salam Fahad has fully embraced digital design tools, including cutting-edge Generative AI and industry-leading graphic design software. His technical arsenal includes both raster/pixel and vector image software, adept at manoeuvring between Adobe Photoshop and Adobe Illustrator as required.
ChatGPT and Midjourney AI form the cornerstone of his approach, revolutionising the initial phases of design thinking. ChatGPT is harnessed during the empathy and defining stages, using its sophisticated language processing to form comprehensive problem statements. Midjourney AI comes into play in the ideation phase, using its text-to-image capabilities to create visual representations of potential solutions.
For prototyping, Dr Fahad turns to Clo3D, a leading 3D garment visualisation tool that facilitates rapid, iterative design processes. Concepts swiftly transition from abstract to tangible, allowing for constant refinement and feasibility testing.
Dr Fahad's fusion of AI and digital design, together with his mastery of Adobe's suite, paves the way for a novel approach to design thinking. It also provides a unique platform for underrepresented groups, inviting them to challenge traditional paradigms and carve their own paths
