Dr Fahad strongly believes in the transformative power of Generative AI. He has run workshops for aspiring startups and creatives looking to leverage Large Language Models (LLM) as well as Stable Diffusion based Text-To-Image. 
Dr Salam Fahad has direct experience leveraging LLM (GPT 4) in both operational (branding, marketing, strategy) and creative sides of a commercial creative enterprise. He has been able to increase effectiveness, specificity and also encourage unique creative thinking using prompt engineering techniques.
 Using Stable Diffusion baed Text to Image models (MidJourney) Dr Fahad has been able to accelerate and streamline the idea generation phase of design thinking process. The use of specific prompt engineering techniques and platform specific parameters has allowed him to reliably generate flat designs that convey design ideas accurately and across disciplines. These are able to fit within existing creative workflows with minimal training or advanced computing experience.

The strategy moving forward will be to offer a suite of services including consulting, coaching and tailored education packages for corporate services looking to integrate Generative AI in a realistic, practical and immediately actionable manner into their workflow
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